From the concourse at the airport, to the streets around the Convention Center, to the historic Gaslamp Quarters popular restaurants and shopping, EMC orchestrated an innovative mix of media that allowed Alcon to stay with attendees every step of the way.
Media for Alcon's 10 different brands at the show included: a team of wrapped segways and a street team of walking billboards, a caravan of branded scooters, a wrapped Hummer, 2 mobile billboards, and even a mobile projection for spectacular nighttime coverage in the popular tourist areas that attendees flocked to after show hours!
How do you manage 2 separate divisions, 10 different brands, 8 unique types of media, with 20 different creatives, and over 50 pieces of specialized print production, while coordinating the deployment, scheduling and routing of almost 20 individual drivers and brand ambassadors for a crucial event that has a critical 4 day window of opportunity?
Easy — make one phone call to EMC where you create the program, engage the audience and shine brighter than the competition!
