When Bloom Food Stores needed to promote their “different kind of grocery store” in smaller markets throughout northern Virginia, they found that broadcast was too expensive and traditional outdoor was unavailable. So, their team turned to EMC for a “different kind of advertising solution”. In partnership with Bloom and its agencies, we planned a street team campaign, anchored by a giant shopping cart fabrication. The campaign traveled across 7 markets over 4 months and was a smashing success.
The head turning nature of the giant shopping cart drew people from homes, offices and stores. The street teams engaged and interacted with the crowds: handing out free samples, branded frisbees and info about Bloom — making a positive and memorable impression on the retail store’s target audience.
Testimonials: the customers speak for themselves
“You guys look so fun that I had to come over to see what
this was all about.”
" These gifts you are giving out are great; what a great store. Bloom sounds like a really great store; I should definitely go check it out.”
“I always come to this shopping center. I didn’t know Bloom had all that. I’m going now.”
read how Boost Mobile reached a hungry audience at the Taste of Chicago festival
